Checks, Balances and Millennials

Bank marketing is no longer about putting ads in newspapers. Great customer service is no longer about smiling tellers and cookies on Saturday afternoons. And the best bank is not necessarily the one with the best locations.

Millennial customers simply won’t respond to the same old tactics that used to work. And as you know, to grow your core deposits, you need to figure out the key to attracting millennials.

Where do you even start? By determining what’s important to that group and meeting them at that level. Hint: it probably won’t involve offering personalized checks.

Listen in as John Ikard, President and CEO of FirstBank, contemplates the challenges and rewards of marketing to the millennial generation.

John’s remarks were recorded at the recent ABA Bank Marketing Conference in Denver.