What can a bank branch deliver that your mobile device cannot? A lot, as it turns out. And you won’t get a clear vision of the so-called “branch of the future” until you identify those features and develop them into a transformative, customer-centric experience.
That could mean highly-paid branch employees who are “neither tellers nor sellers,” but rather skilled problem solvers. It could mean thoughtfully-designed spaces that emulate cutting-edge retailers, showcasing the bank’s products in an interactive, meaningful way. It definitely means letting your people-strategy drive your technology, rather than the other way around.
Hear Raja Bose’s thoughts on how to keep the bank branch of the future relevant in the digital age—and how to attract and keep a new generation of customers.
Raja’s remarks were recorded at the recent ABA Bank Marketing Conference in Denver.