Content Marketing: Don’t Be Intimidated

Let’s not be intimidated by content marketing, says Kristin Sundin Brandt, president of Sundin Associates, South Natick, Mass.

As marketers, we have been developing all kinds of content for many years—think newsletters, op-eds, tip sheets and much more. The difference today is we have many varied channels available for putting out content, and it’s not surprising that people get overwhelmed by all the choices: blogs, podcasts, social media, video, to name just a few.

To be successful in content marketing, we need to take a few risks, be authentic, and show our personalities–both the positive and the flaws. Tell a story about how you made a mistake but learned from the experience. Build a strong emotional connection with your audience.

Listen to Brandt’s tips on producing more dynamic content, and protecting your base by driving traffic to your website and not relying exclusively on third-party social media outlets by watching the video below.

Kristin’s remarks were recorded at the recent ABA Bank Marketing Conference in Denver.


Online training in digital, mobile and social media from ABA.