In the past, technology has been a little scary for marketers, observes Hunter Young, senior vice president of marketing and digital banking at First Bank, Troy, N.C. (assets: $3.2 billion).
Marketers have traditionally felt more comfortable dealing with the creative side of the business—designing and crafting messages for targeted customer segments.
But today, traditional marketing is not enough to gain a competitive edge. Marketers need to use technology to gather large amounts of information about their customers at every touch point.
Even a slight increase in information insight into a customer can enable the type of targeted communications that can put the marketer “ahead of the game.”
Click below to watch the interview with Hunter Young on the topic of using marketing technologies to elevate the customer experience. Young spoke at the ABA Bank Marketing Conference in Denver.
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