As part of ABA’s efforts to help bank customers understand the ongoing EMV chip card transition, ABA SVP Doug Johnson will participate in a nationwide radio tour this morning, reaching more than 11 million listeners on 2,000 stations across the country.
Johnson will discuss how the embedded chip protects customer information better than the magnetic stripe, how to use chip cards, how customers are protected after a data breach and how the banking industry is rolling out other new technologies to protect customers.
The radio tour complements radio ads that ran this week, as well as a popular infographic that bankers can use to educate their customers about chip cards. Starting Oct. 1, the party — merchant or issuer — that does not support EMV assumes liability for counterfeit card transactions. Information and resources on chip cards are available at aba.com/PRTools.