Retail/Marketing

CFPB: Some Reverse Mortgage Ads ‘Confusing’

The Consumer Financial Protection Bureau yesterday issued a report describing several lenders' reverse mortgage advertisements as confusing to seniors. Based on focus groups of seniors, the CFPB said several reverse mortgage ads inadequately disclosed that reverse mortgages are loans, offered incomplete or inaccurate information about loan terms and included illegible fine print.

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Free Article on Optimizing Branch Networks

The June issue of ABA Bank Marketing and Sales, now available online for subscribers, features a cover story on how bankers can optimize their branch networks and find the best use for each remaining facility. The article explores strategic decision-making as well as data tools that can provide valuable insights.

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Fed Survey Finds Increasing Economic Optimism

Four in 10 U.S. households surveyed last fall said they were somewhat or much better off financially than they had been five years prior, according to the Federal Reserve’s 2014 Survey of Household Economics and Decisionmaking released today. Just over a quarter said they were worse off than in 2009.

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