How Segmentation Drives Effective Marketing Strategy for Banks
Targeted marketing strategies have the potential to achieve big success in customer retention and acquisition.
Targeted marketing strategies have the potential to achieve big success in customer retention and acquisition.
Our fearless duo discusses predictions for 2022 from a fellow ABA Bank Marketing contributor.
What’s on the community bank roadmap for digital process improvement in 2022? On the latest episode of the ABA Banking Journal Podcast, Chris Bailey lifts the curtain on his bank’s investments in digital signature management, conversational capabilities and client business optimization.
Four themes will be at the forefront: Growth, loans, digital and measurement.
Focus on the products and services you do best and look for opportunities to leverage technology to enhance customer experience.
Capital One received the highest customer satisfaction rating for the second year in a row among eight nationwide banks, scoring 692 out of 1,000 (up from 688 in 2020), according to a new J.D. Power study released today.
How do you know if you should further develop your digital products or spend more on new locations and employees?
With the pandemic and other factors triggering growth in — and new dimensions of — “money mule” scams, how what should bankers watch out for?
Banks are embracing concert, athletic and other major event sponsorships to develop personal connections with communities.
The OCC identified principles for banks to implement what it calls “responsible overdraft programs that benefit financially vulnerable consumers,” while continuing to encourage banks to offer other options for short-term, small-dollar credit, Acting Comptroller of the Currency Michael Hsu said in a speech today.