Three signs your bank website needs a redesign
If it has been awhile since you considered a refresh of your site, some basic analysis should help you get started.
If it has been awhile since you considered a refresh of your site, some basic analysis should help you get started.
Finding ways to effectively engage customers means avoiding messaging that is not only too broad but too targeted.
“Return on experience” is now a useful measure for banks. The good news is that the tools for making the qualitative quantifiable already exist.
The American Bankers Association and all 51 state bankers associations directly challenged the CFPB on a recent request for information regarding fees associated with financial products and services offered by banks and non-bank financial institutions, including overdraft fees, insufficient funds fees, credit card fees, remittance fees, prepaid account fees and mortgage fees, among others.
As customers increasingly face tough economic challenges, retail banks’ ability to offer support plays a critical role in satisfaction, according to J.D. Power’s annual retail banking satisfaction survey.
“We are really like salespeople. We are literally building a digital branch on our website.”
While many larger banks have created “chief diversity officer” roles over the past several years, that role has been more of a rarity at smaller banks. Until now.
Banks that invest in their branch experiences and in marketing to support them consistently outperform competitors.
Knowing who your audience is and how to connect with it will make your work more successful.
Digging into the data showing that the market for deposits is highly competitive.