Podcast: Breaking Ground as a Community Bank Chief Diversity Officer
While many larger banks have created “chief diversity officer” roles over the past several years, that role has been more of a rarity at smaller banks. Until now.
While many larger banks have created “chief diversity officer” roles over the past several years, that role has been more of a rarity at smaller banks. Until now.
Banks that invest in their branch experiences and in marketing to support them consistently outperform competitors.
Knowing who your audience is and how to connect with it will make your work more successful.
Digging into the data showing that the market for deposits is highly competitive.
Taking care to build and maintain these values drives business for banks when the future of the market is murky and consumers are navigating new challenges.
A recent report issued by the Government Accountability Office found that some banking regulators lack “outcome-oriented measures” in assessments of their efforts to increase banking access to unbanked and underbanked consumers.
Only by providing a continually more effective digital experience—clear, well-informed, and efficient—can banks step fully into the digital future of banking.
Lack of originality leads to most of them, and every bank marketer can benefit from constant attention applied to avoiding them all.
Speaking at the ABA Washington Summit, Acting Comptroller of the Currency Michael Hsu today ramped up his rhetoric urging banks to reconsider their overdraft products.
Social media strategy should be a major part of your marketing plan.