Marketing and finance: bridging the gap
Establishing common definitions and employing visualizations to communicate data can help departments gain a better understanding of the metrics that...
Retail and Marketing
Bank lobby digital signage that does double duty
Digital signage is a tool the entire bank can use, for not only customer information but employee-specific messaging too.
The value to loan officers of social selling
A solid thought leadership strategy through social selling helps banks solidify their brands and establish lending officers as industry experts.
Filling the financial knowledge gap
From in-school branches to new partnerships, how community banks are rewriting the script on financial education in schools.
For bank marketers, digital media increasingly leads budget priorities
U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.
Banks turn to college athletes for marketing wins
Not just March madness: Rule changes bring new opportunities to connect to customers and new audiences via multiple sports
Marketing Money Podcast: The promise of persona marketing
Using personas offers the promise of finding that target client and approaching customers to meet their individual challenges.
These four banks excel at creating employer brands
When it comes to retaining top talent, marketers can lead their banks to new purpose-filled frontiers.
How social selling can build trust in the financial advisor-client relationship
Trust hinges on authentic relationships. Today’s investors want to work with real people who connect with them on a human...
Why video is an especially potent tactic for bank marketers
Video content consistently has higher engagement rates than still images.
